Nancy
Daum
Dailey
A unique blend of storytelling prowess, expertise in user-centric design, and hands-on operational skills with a solid and diverse professional foundation. Nancy brings a fresh perspective, exceptional problem-solving skills, and a customer-centric approach that aligns seamlessly with the demands of the digital world. Whether it's creating compelling digital experiences, managing complex logistics, or collaborating on innovative projects, connecting with Nancy means tapping into a multi-talented professional who can offer valuable insights and make meaningful contributions across diverse tech-related endeavors.
UX/UI Product Designer &
Content Writer
Email: nancydaumdesigns@gmail.com · Tel: +34 629 917 624 or +1 667 367 8458
CURRENT PROJECT
Park Güell Audio Guide & Scavenger Hunt
Objective: Presently, my focus is dedicated to the conceptualization and realization of meticulously curated self-guided tours of two of Barcelona's most important monuments - Gaudí's Park Güell and his Sagrada Familia, accompanied by family-fun scavenger hunts with a prize for the winning team. I have started with developing the app for Park Güell.
​
Business considerations: In light of the changing landscape post-pandemic, where clients display heightened technological acumen, these self-guided tours with interactive scavenger hunts manifest as a strategically viable product. This outlook stands in stark contrast to the business landscape of four years ago, where such an offering may not have garnered substantial interest from a commercial standpoint. By presenting families with the prospect of self-guided tours enriched with family-oriented scavenger hunts, we afford them an unprecedented degree of flexibility, while making this an economically viability of their travel experiences compared to guided alternatives.
​
My Role: UX & UI Designer
​
Client: Myself
UX & UI DESIGN PROJECTS
Senior Expert - UX Responsive Website
Objective: To connect users with experts in the field of aging in place via live video calls; providing a reliable resource.
Target Audience: Children of Baby Boomers, otherwise known as Generation X (45 to 60 years old - aka Gen Xers).
Context: The Baby Boomers are reaching retirement at a rate of 10,000 people turning 65 daily in the United States until 2035. As the country's second largest generation starts to age, they are looking at new ways to do this and at the top of their list is aging in place and a need for a reliable source to offer expert advice and solutions to allow seniors to age in place.
​
My Role: UX & UI Designer
​
Client: CareerFoundry, UX Design Course Project
Perfect Properties - UI Responsive Website
Perfect Properties - UI Responsive Website
Objective: The main objective of Perfect Properties was to provide a real estate website for home buyers where it was easy to search for properties while being able to add preferences to narrow the search, easily view and return to interesting listings, and an interactive map. All of these features would allow users to take advantage of the free time they have to view properties that meet their criteria.
​
My Role: UI Designer
​
Client: CareerFoundry, UI Design Course Project
​
CONTENT
WRITING PROJECTS
LivTours Website - Content Writing
Objective: I was tasked with crafting engaging and accurate tour descriptions. I conducted in-depth visual and historical research to ensure the content aligned seamlessly with the tour experience, striving to provide prospective clients with accurate and enticing information. This project honed my skills in empathizing with the user's perspective and tailoring content to meet their needs and expectations within a unique UX context.
​
My Role: Content Writing
​
Client: LivTours
Amalfi
Ciao Bambino Blog
Objective: To craft interesting and engaging blogs to information potential travelers and drive traffic to Ciao Bambino.
​
My Role: Content Writer
​
Client: Ciao Bambino Stakeholders
​
LivTours App - Content Writing
Objective: Creating informative and engaging content is crucial to enhancing the user experience and ensuring they have a memorable and enjoyable time while exploring new places. Providing information about local eateries, lesser-known sights, and fun facts can greatly enrich their travel experience.
​
My Role: Barcelona Content Producer